Hi I’m Kina !
So glad you’re here.
ABOUT KINA
Currently the Senior Social Media Manager at Slalom Build where I combine expertise in digital strategy with a passion for storytelling, translating complex concepts into accessible and engaging content.
Whether overseeing regional campaigns or global brand strategies, my approach is always to harness the synergy between analytical insight and creative vision to achieve measurable business outcomes.
Though socials are my primary focus, my background spans more than a decade in the digital realm of design and copywriting. I have a robust history of collaborating with an array of creative professionals including writers, photographers, videographers, and designers. This interdisciplinary collaboration is crucial to my work—it's the driving force behind the seamless integration of social media strategies with broader creative practices, sparking innovation and amplifying our collective impact.
Slalom Build
2024 Intership
Slalom Build
Builder Profiles
Slalom Build
Smith Case Study
Slalom Build
Intelligent Products
Slalom Build
Mainframe Modernization
Slalom Build
Builder Profiles
Slalom Build
Smith Case Study
Slalom Build
AAPI Month
Slalom Build
RouteOne Case study
Slalom Build
Studio Matthews
From 2020 - 2023, I managed the Instagram account for
Studio Matthews, a design studio based in Seattle. During this time, I evaluated and reported on their brand presence and performance across multiple platforms, while also contributing to streamlining content creation, maintenance, and scheduling processes.
Seattle Repertory Theatre
Here Lies Love
Seattle Repertory Theatre
Here Lies Love
Seattle Repertory Theatre
AREAS OF EXPERTISE
Art Direction
Audience Insights & Targeting
Budget Tracking & ROI Optimization
Campaign Development and Execution
Crisis Management
Cross-Functional Team Collaboration
Data Analysis & Interpretation
A/B Testing and Experimentation
Project Management
Photography
INSPIRATION
Folks who inspire me in socials, design, art, photography, and food.
I’m a resident of Tacoma, but Kyoto will always be home.
I love long walks, extra ice in my coffees and second hand gossip.
Currently, my life consists of:
Mapping out next year’s vegetable garden
Diving into the art of block print carving
Mastering the craft of pulling a flawless espresso shot
Being an auntie to the best niece in the entire world